This article is removed from what I usually post here but, as I am also a logo designer at heart and have provided this service to countless clients, I really found the article on Logo Lounge extremely insightful and hope that readers of this blog will find some inspiration from reading it.

Trend-watching, until recently, has largely been an exercise in watching connections form between direct associations. Photoshop releases a new filter, and voila - entire raft of logos take on that effect. A particular illustration style is featured in a successful advertising campaign or movie, and in what seems like minutes, the flavor of that art starts to enhance corporate identities.

Periodically, something truly surprising and unexpected pops up. Finding those little treasures are one of the great perks of categorizing 27,000 logos, as LogoLounge and a talented panel of judges just did in preparation for our fourth book. But there’s always that natural undercurrent of influence that touches this design and that, a drift of scent, a faint change in air temperature. It’s there, but almost not.

Read the entire article on 2008 Trends in Logo Design here.