I just read an interesting post by Sitepoint Tribune writer Brendon Sinclair. The down turn of the world economy does not have to mean a down turn in your business. Clever marketing and a possible change in your current business strategy may make all the difference, to quote Brendon:

  • Ramp up your marketing: Most businesses cut costs when the economy goes bad. Don’t do that–now is the time to get noticed, and it should be easier than ever, with less cost and less competition for attention.
  • Change the focus of your marketing: People will be looking for bargains, so offer 2-for-1 deals, free giveaways with purchases, and anything else that will appeal to the budget-conscious.
  • Be flexible: Be prepared to alter your business model to maintain cash flow and keep the wolf from the door.

He makes some really good points here and this is definitely advice I am not going to ignore but implement.